I Quit Social Media for the Final Time. Here’s Why.

Cinzia DuBois
9 min readAug 18, 2023

I’m done with losing my mind over the comments section.

A few months ago, I decided to kill all potential for my career to succeed online: I deleted all my social media. I logged off and changed the passwords, told my computer and decided not to remember them and waved goodbye to Instagram, TikTok and Twitter once and for all. (Well, since I left, we have all technically waved goodbye to Twitter once and for all.)

According to all online creators, this was the ultimate career-ending move, and they’re probably not wrong. After leaving social media, the views on my videos immediately plummeted. On top of that, I lost contact with so many people. Turns out, many of my relationships relied solely on sharing memes and funny videos. Now I was gone, that form of connection died, and without the common ground of social media, we found we had nothing to say to one another.

Leaving social media was a weirdly frightening move. I’ve done it twice before this: once for three months, the other for nine. Both times I came back because every productivity and online creator guru advised me that I needed to use social media for my career, that it was essential for my branding, outreach and success, and that if I just used it the right way, in a more mindful, intentional way, that I could avoid all the downsides of social…

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Cinzia DuBois
Cinzia DuBois

Written by Cinzia DuBois

PhD student | Video Essayist | Podcaster | Lady of the Library.

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